Privacy Policy

1. Who We Are

Afta Electrical Ltd is a NAPIT and Trustmark registered electrical and solar contractor registered in England and Wales. We operate the website at aftaelectrical.co.uk.

For the purposes of UK GDPR and the Data Protection Act 2018, Afta Electrical Ltd is the data controller responsible for your personal data. If you have any questions about how we handle your data, please contact us via our contact page.

2. Data We Collect

Information you provide directly

When you complete an enquiry form or suitability survey on our website, we collect:

• Your name and email address
• Your postcode
• Your answers to survey questions about your property and requirements
• Any additional information you choose to include in your message

Information collected automatically

When you visit our website, we may automatically collect certain technical information including:

• Your IP address (anonymised where possible)
• Browser type and version
• Pages visited and time spent on each page
• Referring website or search terms used to find us
• Device type (desktop, mobile, tablet)

This information is collected via cookies and analytics tools — see Section 5 for full details.

3. How We Use Your Data

We use the personal data you provide solely to:

• Respond to your enquiry and provide the quotes or advice you have requested
• Follow up on enquiries where you have indicated ongoing interest
• Fulfil any contract or service we enter into with you
• Comply with our legal and regulatory obligations

We use anonymised analytics data to understand how visitors use our website, identify which pages are most useful, and improve the quality and relevance of our content.

We will never sell your personal data to third parties. We will never use your data for unsolicited marketing without your explicit consent.

4. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

5. Cookies

Cookies are small text files stored on your device when you visit a website. We use the following categories of cookies:

Strictly Necessary Cookies

These cookies are required for the website to function correctly. They do not collect personal data and cannot be disabled. No consent is required for these cookies.

Analytics Cookies

With your consent, we use Google Analytics to collect anonymised data about how visitors use our website. This helps us understand which pages are most visited, where visitors come from and how they navigate the site. This data is aggregated and does not identify individual users.

Google Analytics may set the following cookies:

Marketing & Retargeting Cookies

With your consent, we may use cookies from advertising platforms (such as Google Ads or Meta Ads) to understand which of our adverts led you to visit our website and to show relevant adverts to users who have previously visited our site.

Managing Your Cookie Preferences

You can accept or decline non-essential cookies using the banner displayed when you first visit our site. You can also manage cookies at any time through your browser settings. Please be aware that disabling certain cookies may affect your browsing experience.

To opt out of Google Analytics tracking across all websites, you can install the Google Analytics Opt-out Browser Add-on.

6. Third Parties

We do not sell, rent or trade your personal data with third parties for marketing purposes.

We may share your data with the following categories of third parties only where necessary to operate our business:

• Google LLC — for website analytics (Google Analytics) and advertising (Google Ads), subject to Google's Privacy Policy
• Email service providers — to deliver our email communications
• Legal and regulatory authorities — where we are required to do so by law

Where we transfer data to third parties outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR.

7. Data Retention

We retain personal data only for as long as necessary for the purposes set out in this policy:

• Enquiry data — retained for up to 2 years from the date of enquiry, or for the duration of any ongoing business relationship
• Contract and installation records — retained for a minimum of 6 years to comply with our legal and regulatory obligations
• Analytics data — retained in anonymised form for up to 26 months as per Google Analytics default settings

After the applicable retention period, your data will be securely deleted or anonymised.

8. Your Rights

Under UK GDPR you have the following rights in relation to your personal data:

• Right of access — you can request a copy of the personal data we hold about you
• Right to rectification — you can ask us to correct inaccurate or incomplete data
• Right to erasure — you can ask us to delete your personal data in certain circumstances
• Right to restrict processing — you can ask us to limit how we use your data in certain circumstances
• Right to data portability — you can request your data in a structured, machine-readable format
• Right to object — you can object to processing based on legitimate interests
• Right to withdraw consent — where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us via our contact page. We will respond within 30 days.

If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

9. Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, destruction or alteration.

Our website uses HTTPS encryption for all data transmitted between your browser and our server. Enquiry data submitted via our contact forms is transmitted directly to our email system and is not stored on our website servers.

Despite these measures, no method of transmission over the internet is completely secure. If you have concerns about the security of your data, please contact us.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. When we make material changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically. Continued use of our website following any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how we handle your personal data, please contact us via our contact page.

Data Controller: Afta Electrical Ltd, registered in England and Wales.

We aim to respond to all data-related requests within 30 days.